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With the continuous advancement of led display technology, led display screens have gradually become popular and gradually spread in our cities, just like the chain effect version, covering all major areas of the city, affecting our urban construction.
Looking up, we can see the big led screen ads. Looking down, we can see the led floor tiles. The outdoor led display not only brings people information, but also beautifies the environment. Its majestic appearance, smooth display, and delicate color performance can add a new vitality to the city and set up a beautiful landscape. With the rapid development of smart cities, led displays also play an important role in it!
With its unique advantages, led display gradually replaces traditional billboards, inkjets, light boxes, etc., and has become a new force in the advertising media industry. Compared with traditional media, led display can display text, pictures and video, attracting attention, more mandatory and visibility in an intuitive and vivid display form.
Advertising in densely populated commercial districts and plazas, the communication methods are novel. The wider perspective, wider dissemination, more audiences and greater advertising effectiveness. The main application fields of advertising media led display are the prosperous streets, square park, shopping malls, buildings, and landmark buildings.
The data shows that the 2017 China landscape lighting market reached 68 billion RMB, a year-on-year increase of 22%. It is expected to reach 78 billion RMB in 2018, a year-on-year increase of 15%. The market demand is huge in the future. Undoubtedly, the huge market of urban landscape lighting has brought considerable industrial value to the LED display industry. Nowadays, the landscape construction of the city is getting better and better, and the high-rise buildings that rise everywhere can become the new landmarks of the city.
Nowadays, monotonous walls can't meet the needs of urban landscapes, and the creation of urban bustling nightscapes has increasingly become the pursuit of the city to build an international advanced city. The previous city lighting was only surrounded by LED strips around the building, which could be illuminated but lacked beauty.
Outdoor creative display and building lighting show, dress up the city's night scenes, also make transparent led screens, curtain led screens become hot, bringing more applications to the downstream market of LED display, but also bring more opportunities.
Modern society is an information society. As one of the main media of visual communication media, led display will undoubtedly have more space for development and will penetrate into every field that needs it. It is not only an extension of traditional outdoor media and TV media, but also combines social media and mobile terminals such as Weibo and LBS positioning to create a three-dimensional space for interaction and communication with consumers, while giving more creative possibilities, shaping the core media value of its own.
With the improvement of people's living standards, led display is also in a stage of rapid development and growth. I believe that in the near future, led display will be applied in more fields. A variety of new led display products will also emerge in the market, bringing consumers better, faster and more energy-efficient led displays.
We have found that the LED display industry is becoming more and more vital. Breakthroughs in technologies such as small-pitch LEDs and Mini LEDs have given the LED industry more possibilities. Innovative applications such as urban landscape lighting have also given the LED industry new application directions and new business opportunities.