Analysis of LED Display Overseas Three Major Market

Where are the major markets for Chinese led display companies to explore overseas?

The Small Pitch LED Display Market

The domestic LED display market has begun to explode due to the small pitch led display, which has driven the rapid growth of urban commercial display application systems, and has become a new growth point for the led display application industry.

Relevant statistics show that in 2016, the number of small pitch LEDs reached 29 billion particles. In 2021, the consumption of small pitch LED will reach 189.8 billion particles, and the annual compound growth rate is as high as 46%. The output value is also expected to grow from 300 million US dollars in 2016 to 800 million US dollars in 2021, with a compound annual growth rate of 21%.

At present, whether from the perspective of technology or industry development, the industrial chain of the small pitch LED display market is becoming more mature, and the market entry threshold is gradually decreasing. Over the past few years, countless companies have invested in the development and production of small pitch LED displays, and the dot pitch has been shrinking. The dot pitch can already be achieved at P0.7. However, the LED display below P1.0 is limited by the low cost and mass production,  mostly exists in laboratory products. At present, domestic P1.2 and P1.6 are gradually becoming mainstream in the market. Overseas markets, especially in Europe and the United States, are dominated by P1.6.

The Rental LED Display Market

The rental market is arguably the most active area in the LED display market. In recent years, China's rental led display market has developed rapidly. Especially after the long scroll of LED Chinese paintings presented in the 2008 Beijing Olympic Games, the rental led display market has ushered in rapid development for many years. The scale of the rental market continues to expand, mainly The application field has gradually expanded from large-scale cultural performances and major sports events to commercial markets such as high-end conferences and large-scale exhibitions. Moreover, with the outbreak of small spaces, the rental market is expanding into more areas.

The prospect of the rental market is immeasurable. The global stage led display market has reached 740 million U.S. dollars this year, up 14% year-on-year. It is expected that the growth rate will slow down slightly in the next few years, but it will continue to grow. By 2020, the scale is expected to increase to $1 billion. In foreign markets, such as developed economies  Europe and the United States, the main customers of rental led screens are some large end users, such as rental companies and film and television companies. In the mid-to-high-end rental market, especially in the European and American markets, there has been a fierce market competition. From the high-end rental products of domestic enterprises frequently appearing in various overseas exhibitions, we can see the enthusiasm of led display manufacturers for this market. Many companies have already caught up in this market, occupying a considerable market share in the European and American markets.

At present, the application of small pitch LED display in the rental market is still in the trial stage. P3.91 will be the mainstream of the market in the next few years. The rental led screen below P3 has a certain market in the local market. On the whole, the small pitch rental led screen will be the key product of the rental market in the next 3-5 years. The future development and prosperity of the rental market mainly depends on the technical maturity and cost control of the small pitch led display. With the improvement of people's requirements for display effects, the entry of small pitch LED screens into the rental market is the trend of the times, and its development prospects are optimistic. Industry insiders predict that the global small pitch LED display rental market will likely reach a production value of 10 billion in the future.

The Traditional Advertising LED Display Market

With the advancement of LED display technology, the expansion of LED display to various market segments is an irreversible trend. However, in some special fields, the traditional advertising led display market still has strong vitality and the market performs well. In the current LED display market, although the small pitch and rental market occupy a considerable portion of the market share overseas, one fact that cannot be ignored is that LED displays still occupy a large market share in the traditional advertising market. For example, the traditional outdoor DIP market, even in the domestic market share continues to decline, but in Southeast Asia, Africa and other markets, there is still a broad space for development. Even in Europe and the United States and other countries and regions with high display requirements, the traditional advertising market also occupies an extremely important position.

Summary: The current led display overseas market has formed three main battlefields represented by small pitch led display, rental led display and traditional advertising led display.